Abstract:
If you spend any time in this industry, you'll see patterns of 
mistakes made over and over again.  Sometimes these come from new
developers still wet from college.  Sometimes they come from 
marketing droids who are drinking their own kool-aid.  But they're 
always avoidable.  This practical presentation covers eight common 
pitfalls that fresh-faced designers, developers, and their projects 
are likely to fall into, in the hopes of preventing them 
from happening within the next group of people.